[Management for Professionals] Strategy is Digital || The...

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[Management for Professionals] Strategy is Digital || The Customer Chain: The Omnichannel and the Omnichain

Cordon, Carlos, Garcia-Milà, Pau, Ferreiro Vilarino, Teresa, Caballero, Pablo
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Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-31132-6_4
File:
PDF, 281 KB
english, 2016
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