International Business Theatre (IBT): An alternative evaluation method for enhancing student learning in international marketing
PEARCE, GLENN, SUTTON-BRADY, CATHERINEVolume:
28
Language:
english
Journal:
Assessment & Evaluation in Higher Education
DOI:
10.1080/02602930301686
Date:
January, 2003
File:
PDF, 191 KB
english, 2003