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Journal of Strategic Marketing 2016 / 03

Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms

Sarkar, Soumya, Mishra, Prashant
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2016.1148768
Date:
March, 2016
File:
PDF, 411 KB
english, 2016
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