Personal selling constructs and measures: emic versus etic approaches to cross‐national research
Herche, Joel, Swenson, Michael J., Verbeke, WillemVolume:
30
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569610123852
Date:
July, 1996
File:
PDF, 173 KB
english, 1996