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Brand Management at a Local Scale: A Case of ‘Ghost Awareness’
Ruão, Teresa, Marinho, Sandra, Balonas, Sara, Melo, Ana Duarte, Lopes, Ana IsabelVolume:
19
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/crr.2016.7
Date:
April, 2016
File:
PDF, 323 KB
english, 2016