Predicting the frequent, occasional and infrequent rerun viewer: An examination of motives, demographics and socio‐demographic characteristics
Lamude, Diane, Scudder, Joseph N.Volume:
38
Language:
english
Journal:
Communication Quarterly
DOI:
10.1080/01463379009369739
Date:
January, 1990
File:
PDF, 1.12 MB
english, 1990