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Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza, Albadvi, AmirVolume:
10
Language:
english
Journal:
Journal of Modelling in Management
DOI:
10.1108/JM2-02-2013-0006
Date:
July, 2015
File:
PDF, 294 KB
english, 2015