Problems of Marketing Research for a New Product in Japan

Journal of International Consumer Marketing 1992 / 03 Vol. 4; Iss. 1-2

Problems of Marketing Research for a New Product in Japan

Nishikawa, Toru
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Volume:
4
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/j046v04n01_07
Date:
March, 1992
File:
PDF, 1.33 MB
english, 1992
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