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Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers
Harald J. van Heerde and Tammo H. A. BijmoltVolume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162394
Date:
November, 2005
File:
PDF, 2.79 MB
english, 2005