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The online framing effect: the moderating role of warning, brand familiarity, and product type
Chen, Yi-Fen, Chang, Shi-HanVolume:
16
Language:
english
Journal:
Electronic Commerce Research
DOI:
10.1007/s10660-015-9206-3
Date:
September, 2016
File:
PDF, 695 KB
english, 2016