Reaching the Model Minority: Ethnic Differences in...

Journal of Current Issues & Research in Advertising 2009 / 03 Vol. 31; Iss. 1

Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements

Appiah, Osei, Liu, Yung-I
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Volume:
31
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2009.10505255
Date:
March, 2009
File:
PDF, 1.67 MB
english, 2009
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