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Journal of Business Research 2016 / 6

Decoding the complexity of the consumer-based brand equity process

Chatzipanagiotou, Kalliopi, Veloutsou, Cleopatra, Christodoulides, George
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.04.159
Date:
June, 2016
File:
PDF, 736 KB
english, 2016
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