The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia, Balabanis, GeorgeLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.04.177
Date:
June, 2016
File:
PDF, 565 KB
english, 2016