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Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty
Eisingerich, Andreas B., Bell, Simon J.Volume:
10
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4760022
Date:
May, 2006
File:
PDF, 162 KB
english, 2006