Effects of Conditional Sales Promotion Tactics on...

Effects of Conditional Sales Promotion Tactics on Consumers' Feelings of Unfairness

Lee, Wen-Hsuan
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Volume:
22
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2015.1095832
Date:
May, 2016
File:
PDF, 571 KB
english, 2016
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