The Battle Between Portals and Multimedia Content Sites in...

The International Journal on Media Management 2008 / 08 Vol. 10; Iss. 3

The Battle Between Portals and Multimedia Content Sites in the UCC Market: Who is Stronger in Terms of Brand Equity?

Yi, Keunyeong, Kim, Wi-Geun
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Volume:
10
Language:
english
Journal:
International Journal on Media Management
DOI:
10.1080/14241270802262435
Date:
August, 2008
File:
PDF, 375 KB
english, 2008
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