![](/img/cover-not-exists.png)
Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach
Bhoovaraghavan, Sriraman, Vasudevan, Ashok, Chandran, RajanVolume:
42
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.42.2.232
Date:
February, 1996
File:
PDF, 2.17 MB
english, 1996