Integrating Consumer and In-Store Research to Evaluate...

Journal of Marketing 1972 / 04 Vol. 36; Iss. 2

Integrating Consumer and In-Store Research to Evaluate Sales Results

Henry Assael and C. E. Wilson
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
36
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250976
Date:
April, 1972
File:
PDF, 1.01 MB
english, 1972
Conversion to is in progress
Conversion to is failed