Household Correlates of Package-Size Proneness for Grocery...

Household Correlates of Package-Size Proneness for Grocery Products

Ronald E. Frank, Susan P. Douglas and Rolando E. Polli
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Volume:
4
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149878
Date:
November, 1967
File:
PDF, 891 KB
english, 1967
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