What Makes a Super Bowl Ad Super? Five-Act Dramatic Form...

The Journal of Marketing Theory and Practice 2014 / 10 Vol. 22; Iss. 4

What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings

Quesenberry, Keith A., Coolsen, Michael K.
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Volume:
22
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679220406
Date:
October, 2014
File:
PDF, 588 KB
english, 2014
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