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CONSUMER'S BEHAVIOUR AND DEMAND OF LOCAL PRODUCTS: THE CASE OF MCDONALD'S AND ITALIAN LOCAL PRODUCERS ALLIANCE
REITANO, ANTONELLA, PANTANO, ELEONORAVolume:
11
Language:
english
Journal:
International Journal of Management Cases
DOI:
10.5848/apbj.2009.00078
Date:
January, 2009
File:
PDF, 1.60 MB
english, 2009