The Influence of Consumer Self-Disclosure on Web Sites on...

Journal of Interactive Advertising 2008 / 09 Vol. 9; Iss. 1

The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response

Im, Seunghee, Lee, Doo-Hee, Taylor, Charles R., D’Orazio, Catherine
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Volume:
9
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2008.10722146
Date:
September, 2008
File:
PDF, 281 KB
english, 2008
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