The Influence of Prior Beliefs, Frequency Cues, and...

Journal of Consumer Research 1994 / 09 Vol. 21; Iss. 2

The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data

Alba, Joseph W., Broniarczyk, Susan M., Shimp, Terence A., Urbany, Joel E.
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Volume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209394
Date:
September, 1994
File:
PDF, 1.32 MB
english, 1994
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