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Promoting Sexy Images: Case Study Scrutinizes Maxim 's Cover Formula for Building Quick Circulation and Challenging Competitors
Lambiase, JacquelineVolume:
13
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/j057v13n01_08
Date:
November, 2007
File:
PDF, 257 KB
english, 2007