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Modeling Marketing Interactions with Application to...

Modeling Marketing Interactions with Application to Salesforce Effectiveness

Hubert Gatignon and Dominique M. Hanssens
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Volume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151635
Date:
August, 1987
File:
PDF, 695 KB
english, 1987
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