Predecisional Distortion of Product Information

Predecisional Distortion of Product Information

J. Edward Russo, Margaret G. Meloy and Victoria Husted Medvec
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152163
Date:
November, 1998
File:
PDF, 3.49 MB
english, 1998
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