More hedonic versus less hedonic consumption behaviour in...

Journal of Financial Services Marketing 2006 / 8 Vol. 11; Iss. 1

More hedonic versus less hedonic consumption behaviour in advanced internet bank services

Mäenpää, Katariina, Kanto, Antti, Kuusela, Hannu, Paul, Pallab
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Volume:
11
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4760004
Date:
August, 2006
File:
PDF, 197 KB
english, 2006
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