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A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective
Scarpaci, Joseph L., Sovacool, Benjamin K., Ballantyne, RonnieVolume:
39
Language:
english
Journal:
Journal of Consumer Policy
DOI:
10.1007/s10603-016-9315-y
Date:
June, 2016
File:
PDF, 618 KB
english, 2016