Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Salisbury, Linda Court, Feinberg, Fred M.Volume:
29
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0464
Date:
January, 2010
File:
PDF, 248 KB
english, 2010