Effects of Knowledge, Testimonials, and Ad Copy on Cruise...

Tourism Analysis 2014 / 12 Vol. 19; Iss. 6

Effects of Knowledge, Testimonials, and Ad Copy on Cruise Advertising Judgments

Martin, Brett A. S., Vincent, Aaron
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Volume:
19
Language:
english
Journal:
Tourism Analysis
DOI:
10.3727/108354214x14146846679600
Date:
December, 2014
File:
PDF, 39 KB
english, 2014
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