When Fiction becomes Fact: Effect of Reverse Product...

Journal of Promotion Management 2016 / 05 Vol. 22; Iss. 3

When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes

Patwardhan, Hemant, Patwardhan, Padmini
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Volume:
22
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2016.1154917
Date:
May, 2016
File:
PDF, 609 KB
english, 2016
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