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An investigation of the persuasive effects of firm-consumer communication dyads using Facebook
John Bowen, Dr Seyhmus Baloglu, Dr, Atwood, Morgan, Morosan, CristianVolume:
7
Language:
english
Journal:
Worldwide Hospitality and Tourism Themes
DOI:
10.1108/WHATT-03-2015-0015
Date:
June, 2015
File:
PDF, 199 KB
english, 2015