A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?
Melis, Kristina, Campo, Katia, Lamey, Lien, Breugelmans, ElsLanguage:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2016.05.001
Date:
June, 2016
File:
PDF, 1.19 MB
english, 2016