Developing Global Products and Marketing Strategies: A...

Journal of the Academy of Marketing Science 1991 / 01 Vol. 19; Iss. 1

Developing Global Products and Marketing Strategies: A Construct and a Research Agenda

Wills, J., Samli, A. C., Jacobs, L.
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Volume:
19
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207039101900101
Date:
January, 1991
File:
PDF, 1010 KB
english, 1991
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