Direct Mail Credit Card Solicitation of College Students

Direct Mail Credit Card Solicitation of College Students

Pinto, Mary Beth, Mansfield, Phylis
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Volume:
27
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1300/j396v27n04_02
Date:
June, 2006
File:
PDF, 883 KB
english, 2006
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