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Leveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Möet Hennessy (LVMH) brand portfolio
Cavender, RayeCarol, Kincade, Doris H.Volume:
1
Language:
english
Journal:
Global Fashion Brands: Style, Luxury & History
DOI:
10.1386/gfb.1.1.199_1
Date:
March, 2014
File:
PDF, 422 KB
english, 2014