When Choice Models Fail: Compensatory Models in Negatively...

When Choice Models Fail: Compensatory Models in Negatively Correlated Environments

Eric J. Johnson, Robert J. Meyer and Sanjoy Ghose
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Volume:
26
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172899
Date:
August, 1989
File:
PDF, 3.05 MB
english, 1989
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