Identity Concerns or Functional Concerns? High vs Low...

Corporate Reputation Review 2012 / SPR Vol. 15; Iss. 1

Identity Concerns or Functional Concerns? High vs Low Identifiers Reaction to Brand Identity Change

Illia, Laura, van Rekom, Johan
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Volume:
15
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/crr.2011.26
Date:
January, 2012
File:
PDF, 225 KB
english, 2012
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