Impact of Marketing Strategy on Performance: Empirical...

International Marketing Review 1993 / 01 Vol. 10; Iss. 1

Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country

Okoroafo, Sam, Russow, Lloyd C.
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Volume:
10
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339310025820
Date:
January, 1993
File:
PDF, 595 KB
english, 1993
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