Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
Kumar, V., Choi, JeeWon Brianna, Greene, MallikVolume:
45
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-016-0484-7
Date:
March, 2017
File:
PDF, 805 KB
english, 2017