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Synergistic effects of social media and traditional...

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Kumar, V., Choi, JeeWon Brianna, Greene, Mallik
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Volume:
45
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-016-0484-7
Date:
March, 2017
File:
PDF, 805 KB
english, 2017
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