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Journal of Business Research 2016 / 5

When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews

Reimer, Thomas, Benkenstein, Martin
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.05.014
Date:
May, 2016
File:
PDF, 857 KB
english, 2016
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