The almost customer: a missed opportunity to enhance...

The almost customer: a missed opportunity to enhance corporate success

Barnes, James G., King, Brian R., Breen, Gordon A.
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Volume:
14
Language:
english
Journal:
Managing Service Quality: An International Journal
DOI:
10.1108/09604520410528563
Date:
April, 2004
File:
PDF, 257 KB
english, 2004
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