Does Sparing the Rod Spoil the Child? How Praising,...

Journal of Marketing Research 2016 / 06 Vol. 53; Iss. 3

Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors

Grinstein, Amir, Kronrod, Ann
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Volume:
53
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0224
Date:
June, 2016
File:
PDF, 585 KB
english, 2016
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