The Backdoor to Overconsumption: The Effect of Associating...

Journal of Public Policy & Marketing 2007 / 05 Vol. 26; Iss. 1

The Backdoor to Overconsumption: The Effect of Associating “Low-Fat” Food with Health References

Geyskens, Kelly, Pandelaere, Mario, Dewitte, Siegfried, Warlop, Luk
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Volume:
26
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.26.1.118
Date:
May, 2007
File:
PDF, 69 KB
english, 2007
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