Elaboration likelihood model: A missing intrinsic emotional...

Journal of Targeting Measurement and Analysis for Marketing 2005 / 10 Vol. 14; Iss. 1

Elaboration likelihood model: A missing intrinsic emotional implication

Morris, Jon D, Woo, ChongMoo, Singh, A J
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Volume:
14
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740171
Date:
October, 2005
File:
PDF, 449 KB
english, 2005
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