From city marketing to city branding: Towards a theoretical...

Place Branding and Public Diplomacy 2004 / 11 Vol. 1; Iss. 1

From city marketing to city branding: Towards a theoretical framework for developing city brands

Kavaratzis, Michalis
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Volume:
1
Language:
english
Journal:
Place Branding and Public Diplomacy
DOI:
10.1057/palgrave.pb.5990005
Date:
November, 2004
File:
PDF, 277 KB
english, 2004
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