Developing a framework of integrated visual brand identity...

The Marketing Review 2014 / 12 Vol. 14; Iss. 4

Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

Hussain, Rahim, Ferdous, Ahmed Shahriar
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Volume:
14
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934714x14185702841406
Date:
December, 2014
File:
PDF, 108 KB
english, 2014
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