CASE STUDY OF GUCCI VS. GUESS THE FAILURE OF BRAND...

International Journal of Management Cases 2011 / 01 Vol. 13; Iss. 4

CASE STUDY OF GUCCI VS. GUESS THE FAILURE OF BRAND STRATEGIES THAT RELY ON VEBLEN'S CONSPICUOUS CONSUMPTION

MAJIC, OLIVERA JURKOVIC, MAJIC, HELENA
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Volume:
13
Language:
english
Journal:
International Journal of Management Cases
DOI:
10.5848/apbj.2011.00120
Date:
January, 2011
File:
PDF, 296 KB
english, 2011
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