Mobile app stickiness (MASS) and mobile interactivity: A...

Mobile app stickiness (MASS) and mobile interactivity: A conceptual model

Furner, Christopher P., Racherla, Pradeep, Babb, Jeffry S.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
14
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934714x14024778816913
Date:
August, 2014
File:
PDF, 757 KB
english, 2014
Conversion to is in progress
Conversion to is failed