Mobile app stickiness (MASS) and mobile interactivity: A conceptual model
Furner, Christopher P., Racherla, Pradeep, Babb, Jeffry S.Volume:
14
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934714x14024778816913
Date:
August, 2014
File:
PDF, 757 KB
english, 2014