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Journal of Business Research 2016 / 6

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Kaufmann, Hans Ruediger, Petrovici, Dan Alex, Filho, Cid Gonçalves, Ayres, Adriano
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.05.003
Date:
June, 2016
File:
PDF, 706 KB
english, 2016
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